Primitives collection ’20
Elastic shorts done better
The ‘Primitive’ style is fashioned after an old pair of ‘Primitive prints’ elastic waist shorts I used to wear in the 80’s. We began making these SEVERAL years ago and continue to perfect the fit! We use a non-stretch super durable material so they last forever and give you that old school look and feel.
STYLE NOTES: Easy to match colors in a 6″ INSEAM which fits way above the knee like the O.G. volley shorts. We continue to lead the way with our simple and functional boardshorts design built specifically for an athletic frame (read all about it here).
How much do they need to cost?
We try and keep our shorts under $40, while the competition is retailing for more like $50. We do this by working closely with our fabric supplier contacts, friends that we have made over our 20 years in the boardshorts business. We make major purchases of fabric when they are on special and stock them in our factory in Mexico. We use production time in the off season when its cheapest, and stock product until the summer. Building a quality surf short is one of the most difficult pieces in the biz- lots of seams and cutting. It’s not cheap to do and cutting corners is not an option for any top tier brand. Our mission is to create the best gear in the biz.
Try them and send them back if you don’t love them!
It’s true! Return them if you don’t love them!